Redesign of Q&A list for Youjia App

Company: Baidu

Time:2021.03

Role: user research, ux design



I redesign the Youjia App’s Q&A community’s question list page and improve the users' time of stay and CTR of CTA button.
THE BACKGROUND

Youjia App’s Q&A community’s question list page didn't look so nice.

Youjia App’s Q&A community 1.0 version’s question list page looks like being lack of content and social atmosphere. This might lead to low user engagement.

How to improve and validate？

I defined ux improvement strategy and key metrics for validation.






USER RESEARCH

Understand users perception through user interviews.

I conducted user interviews and took our own design and competitors' design as probe for discussion.

The research objective are:

  • Collect users unsatisfaction towards current design.
  • Explore what make an Q&A community feel social.
  • Explore what make an Q&A community feel attractive.

Key finding

A new design was proposed

The new design has higher information density and more social elements. Tabs are added for selecting content by themes. We hope this make users feel that we have rich and large amount of content. A reward reminder lays on the screen， which tells if you answer a questions, you will get reward. The CTA button is placed at the bottom. It would disappear when user scroll the screen up so it wouldnt disturb the content browsing.

The visual design

The result is positive

The new version was launched in July, 2021 and we recieved positive results.

Comparing a week after launch and a week before