The Background

Maodou has been launching offline stores.

Maodou is a sister brand of Guazi and a platform providing opportunitis of purchasing a new car with loan. Before 2018，customers of Madou could only browse information of cars online. Since 2018, Maodou has been setting up stores all over China for customers to see cars in reality or communicating with sales agents.

The goal

We need to bring customers from App to stores.

In the porject, we need to integrate the store information and reservation system into Maodou App.

Business goal

We promote online reservation for offline stores withe following business goals in mind:

key metric

The north star metric is：ratio of store reservation over all reservation.

The oppertunities

Two paths for customer acquisition

We defined two key customer journey that a customer would reserve for a store visit and define two touch points.


Route for a customer to reserve an appointment




The solution

Bring customers to store

The process

How we got there

Where to place the information

We placed the store information on second section of description page, as price is the most important information when a customer is choosing a car.


What information to be included

We defined the necesary information a customer would need for decision making and a call to action botton to invate the customer to reserve immidiately.


User flow

States of reservation

We analyzed how many states a reservation ticket has and how the states transfer from each other.

Data analysis

After the function has been lanuched, we collected data and analyzed what customers do.

We collected following kinds of data:


We found that cta button worked.

We found out the reservation button attracted more clicks than links to store lists, which might indicate that the call to action button has positive impact in trigger customer's action